Social Media and Climate Change Activism

Social media seems to be everywhere these days with over a billion people on Facebook, Twitter, Instagram, Pinterest, Snapchat and other social media platforms. In fact, it’s hard to overstate the power of social media in our society.

For the issue of climate change to be front and center in the lives of everyday Americans and people around the world, we can leverage the benefits of social media in connecting like-minded people and creating a larger awareness of the climate change crisis. Anyone even mildly interested in social media can learn how to better use it as a tool to spread the word about climate change. Here are some ways social media can increase awareness of climate change and maybe even spur people to become involved in climate change activism at some level:

  • Change how people view climate change by posting images, facts, statistics and hyperlinks to relevant articles and by featuring in your posts people who are taking positive steps to address it.
  • Create engagement with friends/followers and shares/likes – people want to be engaged and feel connected. That’s why social media is so popular.
  • Build a support network around this issue – create a web of people to spread the word to their friends and followers and follow this issue that they care about, thus building bigger networks of change-makers.
  • Extend the reach of your posts to people beyond your usual circle by including relevant hashtags and tags.
  • Possibility of post going viral – viral posts have upwards of thousands or even millions of views, shares, and likes. With that kind of visibility and exposure, more people will start to contemplate your climate change message who might not otherwise even be aware of climate change.

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