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Let’s Go! San Diego is now Measure G: Vote Yes on Measure G!

By Emma Rodriquez, SanDiego350 Volunteer Coordinator

Community members and advocates holding signs behind a big Let's Go! San Diego sign

Since 2022, SanDiego350 has advocated for Let’s Go! San Diego- a county-wide, half cent sales tax that will permanently fund our region’s badly-needed transportation projects. This week we’ve got the official designation, straight from the County Registrar of Voters, that will appear on millions of ballots: Measure G! 

Measure G is expected (based on comparable taxes) to raise over 300 million dollars a year, which will be leveraged to raise over 1 billion dollars in matching funds from state and federal sources. This windfall would enable local agencies to embark on projects like moving the LOSSAN rail corridor off the Del Mar bluff, building a public transit connector to the airport, increasing bus frequency, and so much more. 

Those projects would lead to significant improvements to the quality of life of San Diegans. Imagine less freeway congestion, safer streets for drivers, transit riders, pedestrians, and bikers, and even better air quality. Plus, greenhouse gas emissions from on-road transportation sources, mostly cars and trucks, makeup 41% of San Diego’s emissions (according to the 2016 SANDAG GHG inventory). Increasing the use of public transit will be a key part of keeping to our emission reduction goals. 

We need 50% + 1 of all voters in San Diego county to pass Measure G, so we need your help to reach voters and spread the word: Vote Yes on Measure G! Ballots go out on October 6th, and the deadline for voting is November 5th. 

Here’s how you can help:

  • Sign Up to Volunteer with the Yes on G! SD350 core team to plan strategy and actions 
  • Sign up for Tabling & Canvassing opportunities: bit.ly/WannaTableSD350
  • Follow the Yes on Measure G campaign on social media to stay up-to-date
  • Tell your community to Vote Yes on Measure G!